October 2018

Open Your Wallet Plastic Card Challenge.

6 years ago News

Open your wallet and see the potential offered by plastic cards with Swype.

In our increasingly affluent world, it seems that everything is disposable, doesn’t it? Less than a century ago, a popular phrase was “make do and mend” and it is a common complaint that the modern world and the ease with which new replacements can be obtained for almost any product or service seem to have created a single use, throw-away attitude.

Ironically, given the part that the impact of plastic manufacturing has had on this culture, here at Swype we would like to draw your attention to a remarkable phenomenon – people do not throw away plastic cards. 

There seems to be something about a plastic card that instils a feeling of value in the mind of the person who holds it. Whether it’s the resemblance to a credit card or the feel of a quality material, all our experience seems to suggest that people of palpable more reluctant to dispose of a plastic card. After a cursory glance a person will generally discard a paper voucher, leaflet or brochure; on the other hand plastic alternatives don’t seem to find their way into the bin. With this realisation, the opportunity is brought clearly into focus – a plastic card acts as an ‘advert in a wallet’; a regular reminder of available products and services from a trusted source.

We challenge you to take the plastic card challenge! Open your wallet or purse and count how many plastic cards you are carrying around with you each day. Credit cards, reward cards, library cards, identity cards and plastic loyalty cards, they are all there!

On average people carry around 7 plastic cards every day and many admit to having many more, retained at home, for ready access.

Armed with this information a growing number of businesses and associations are waking up the potential improvement in advertising reach and penetration – using the plastic card in a number of hitherto unexplored avenues. From plastic business cards to contact cards or plastic promotional cards; from loyalty cards to club IDs, not only do our plastic card solutions have a greater chance of been retained by the client, they also reflect your quality business profile, making a greater impression and maximising the chances of future, repeat engagement with your goods and services.

Plastic Membership Cards can help Boost Leisure Facilities Usage

6 years ago News

Plastic membership cards can help increase the use of leisure facilities. With plastic ID cards, members feel they’re important yet getting value for money.

Today’s consumers are becoming increasingly savvy about how they spend their hard-earned money. When it comes to paying for leisure services, they want to feel that they’re getting value for money and that they’re an important customer. This is where plastic ID cards can come in useful.

By offering customers unlimited use of your facilities for a set monthly or annual fee, you’re providing them with an incentive to visit more often. The more they use their card, the more cost-effective it becomes. Whether you’re running a cinema, a sports or health club or other leisure service, keeping customers coming back time and time again is a way of significantly boosting your profits. Once they’re on site, you can encourage them to spend further with additional services such as cafes and shops.

Plastic membership cards are a good way of targeting individual members and valued customers with special benefits that aren’t available to non-members. These can include personal features or bonuses such as tailored programmes or exclusive sessions. You might also want to start up an incentive programme attached to your membership scheme. This could offer free gifts or passes for continued use. The membership card could be used to get discounts on food, drink or other products.

It’s important to look for quality when sourcing membership cards and plastic cards are a much better option than cardboard. It’s more durable, even if the cards are stored in pockets or wallets for long periods of time. The cards are protected with a PVC laminate, which means that any details or images incorporated into the card won’t fade or rub off over time. Plastic ID cards can be magnetically encoded, allowing them to be quickly swiped on entry to the building. This allows members much faster access and enables you to know exactly who enters and uses the facilities.

Plastic membership cards are a great way of incentivising customers and increasing the use of your services. They make customers feel valued and more likely to return.

At Swype we offer a range of plastic cards to suit all needs, including plastic membership cards and business cards. For further information on our full selection of products, please browse through the site or contact one of the team.