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December 2012

Make plastic membership cards work for you

Plastic membership cards and plastic business cards work effectively to help brand and promote your organisation or business.

Nobody wants to have a wallet full of torn and tatty cards. Plastic membership cards can be something that your customer or member feels proud to own and can help to cement their relationship with your organisation.

Plastic membership cards are vastly more durable than paper-based equivalents. They can also assist you with security issues at venues. They may either be manually checked at entry or can be magnetically encoded for automatic verification. Either option allows you to monitor usage by your members and prevent non-members accessing and using facilities. Cards can be personalised with the holder’s name and can include a unique membership number. They can also be embossed.

Plastic membership cards help in making the holder feel more important and connected to your organisation. Sending one out every year can be a useful prompt to encourage membership or subscription renewal. Since no two organisations are the same, plastic card printing can be customised to your specification. Handing over a plastic business card can really help in projecting a professional image to your clients from the outset, leaving a positive and lasting impression.

Plastic business cards are an excellent way in which to convey key messages about your company. They are also durable, ensuring that a positive initial impression becomes a lasting one. This contrasts sharply with a cardboard card which can all too quickly become dog-eared or creased.

A plastic card is also more likely to stand out amidst a bundle of cardboard cards and is easy to slip in and out of a card holder, wallet or purse without tearing.

For anyone concerned about the use of plastic, cards now come in eco-friendly biodegradable materials that will break down within 39 months without any negative environmental impact. Choosing this technology allows you to demonstrate your green credentials to potential clients.

With an experienced team of designers, technical advisers and press operators on hand, we can produce and deliver customised plastic cards. Finished to a high standard, they are ready to be presented to your members or customers.

So whether you are looking for plastic membership cards, upgrading from cardboard to a plastic business card, or perhaps both, why not take a further look round our site and contact our friendly team for information and advice.

Plastic business cards for the best first impression

Improve what your clients to think about you. With plastic business cards you can create a great first impression.

Plastic business cards are becoming more and more popular with companies in a variety of different industries. They are current and professional, and can offer a great first impression to your clients. As well as the aesthetic, from a logical point of view they are also a lot more durable than there paper predecessors and have a lengthier shelf life.

What do plastic business cards say about the companies that use them, and are they the right option for you? It is important to remember that for many of your clients and or contacts your business card is the item of branding they are likely to come across, the first time they are likely to see your logo and your company colours. So the impression you wish to make needs to be clear and well executed.

When making your final decisions about the material and design of your new business cards it is important to take into consideration your branding in general too, research has found that different colours can provoke very different reactions in people. And when going to so much trouble in making a worthy first impression with shiny new plastic business cards it is a good opportunity to step back and ask, what do your company colours say about you (your business)?

For example blue is the most popular choice (an enormous 33% of the world’s top brands use blue in their logo and or general branding). One reason for this could be that it is thought to be a relaxing colour, as it is reminiscent of the sea and the sky. Or for a bolder impression red tends to give a more bold impression portraying energetic and almost aggressive ideas, it is definitely a stand out choice. There are many different concepts that you may wish to show and there is not a whole lot of room on your glossy new plastic business cards to do that so a correct colour choice can make all the difference. To suggest positivity and motivation, the recommendation is yellow; it is warm and light and a popular choice for the household or food industries.
There are of course many more colours that say very different things to potential clients but the point is to consider what your first impression will be. And as business cards are commonly the very first point of contact they are a good place to start.

The History of the Gift Card

Whether you are a small or large business the gift card we provide can suit your needs; your card may simply have a price value printed on the card or security based functions programmed to work alongside a swipe system.

Here at Company Cards we supply a range of plastic cards including gift voucher cards tailored to your business / service. In today’s article we are exploring the benefits of a tailor-made gift card.

Some of the older readers may remember the days when a birthday card contained (if you were lucky) a paper gift voucher for Woolworths or WHSmiths. Gone are those days now – developments in technology (partially in response to the increased risk of counterfeits) have moved our experience along. Today we have a new currency in the form of plastic cards. Christmas’s, birthdays and anniversaries don’t get much easier when you don’t actually have to choose the gift!

In today’s day and age for a growing business a credit note doesn’t present the same professional and corporate flair that a tailored made gift card could, meaning customers will be reluctant to invest in a piece of paper resembling a receipt. A fantastic marketing technique at Christmas would be to display an array of brightly coloured eye catching gift cards. These will serve highly beneficial when the Christmas crowds are sick and tired of hunting for presents and invest instead in a gift card, it is vital that at Christmas time it is clear to potential customers that you sell gift cards, it may be the difference between a sale or a no sale.

It is worth noting that these plastic cards that we call gift cards are the second most popular gift bought and given by consumers in the United States. Gift cards are ideal for Christmas’s and birthdays as makes buying a gift for someone a lot simpler as little research needs to be done into interests and current belongings. It is in many respects more preferable to receive a voucher/ plastic gift card as it means that you can choose a gift you like and as opposed to cash there is less opportunity to fritter gift money away on everyday living.

Here at Company Cards we sell a large range of plastic cards especially tailored for a range of businesses and functions. Whether you are a small or large business the gift card we provide can suit your needs; your card may simply have a price value printed on the card or security based functions programmed to work alongside a swipe system.

Plastic Membership Cards: Why do we join social clubs?

Membership cards can help create a sense of team spirit and pride.

Here at Company Cards we sell tailor-made plastic membership cards varying in colour, design, material and function. Our membership cards are designed the specific brief of your business, group or club. A membership or social club may refer to a group of people or a place where they may meet and often this revolves around an interest, occupation or activity, for example canoeing, fishing, running, yoga, crafts and so on. At Company Cards we are exploring in this article why people join clubs, groups and societies as well as the benefit behind supplying your members with a plastic membership card.
In today’s society, joining groups, clubs and societies is very popular. Everyone wants to belong to something and we are all a member of one group or another, some of us may be a member of many groups / clubs. Some memberships may be involuntary (through family) and some may be attended very rarely.
Some of the main reasons people choose to join social groups include a sense of belonging; greater feelings of inclusion within groups result in higher levels of esteem. For younger people social clubs, sports groups etc. are a great way to extend your CV and increase chances of a position at university or in work. Another benefit from joining a group would be the opportunity to improve your social life, spending regular time with friends and like-minded people learning something new or doing what you love.
We have learnt a great deal about the benefit of providing members with plastic membership cards. Membership cards can help create a sense of team spirit and pride. Membership cards can also form a kind of miniature billboard of the business or club which members then store in their wallet and may at times share contact details with friends or colleagues thus marketing the business further.
The membership card can be beneficial to the owner/ leader of the group mentioned above, but it could also be a useful tool for the members – contact details may serve useful if the member needs extra information (for example dates, cost, location etc.); it could also be useful to both parties where important dates or a calendar are listed i.e. club times at Christmas/ Easter holidays, membership renewal and so on.
Depending on the size and function of the club the card is designed for, different advantages can be achieved for the business/ company designed to retain current customers as well as attract new ones. Membership cards which offer discounts, privileges or incentives can contribute towards this.
Here at Company Cards we can tailor our plastic membership cards to meet your requirements, producing both an attractive and highly functional tool for your business or social group.

Plastic card printing for your club – society.

The Plastic card printing service from Company Cards is great for clubs and societies.

Plastic card printing from Company Cards allows you to create high quality plastic membership cards for your club or society. One of the many perks of being part of a club is the feeling of belonging and a great way of doing this for larger organisations is too issue easily recognisable membership cards. Modern Plastic card printing allows you to create innovative memberships cards that feature great designs, high quality printing and also durability. Durability is an important feature, if you require your members to present the card in order to gain access to facilities or events as the cards will have to be stored in a wallet, purse or similar item.

Utilising plastic card printing services to create stand out membership cards for existing societies is a great way to generate or renew interest. With the stresses of modern life many people sign up to associations or clubs and then quickly lose interest. Issuing plastic cards to be placed in purses / wallets or plastic key fobs can be a great way to integrate a subtle reminder of your organisation into the everyday lives of your members. Here at Company Cards, we provide plastic card printing at competitive prices, while retaining very high standards of both quality and service. We utilise the latest techniques and technology to ensure that your plastic cards are the best that they can be.

Company Cards have over 15 years of experience in high quality plastic card printing and are fully ISO 90001, 14001 and 27001 certified, making Company Cards the perfect choice for high quality plastic cards, such as loyalty cards, access cards and plastic business cards. Due to our extensive investment in the latest equipment, we can also offer custom-shaped cards. Custom-shaped business cards are a great way to make a lasting impression and selecting plastic cards over other materials means that not only will your card stand out, it will last longer.

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