July 2013

With more plastic loyalty cards on the market, how can yours be more effective? Better targeting and communications can have a greater impact.

More and more of people may have signed up to loyalty schemes, but how many really take advantage of the plastic loyalty cards in their wallets? By looking at your scheme in more detail, you can create an efficient product that customers will want to be a part of and use regularly.

Plastic loyalty cards are still extremely popular, but they’re not always used to their full potential. A quarter of consumers don’t use the rewards that they’ve built up, often due to the fact that they’re unaware of what they could exchange them for. As well as this, customers sign up for the plastic cards but don’t always keep them in their wallets, so can’t take advantage of them when they make a purchase.

One way of encouraging more people to use their cards regularly is to target your offerings better. Not every shopper behaves in the same way or makes the same purchases. So it’s important that whenever you’re speaking with them you understand exactly what their personal requirements are.

Many loyalty schemes regularly send their customers special offers or vouchers to spend in store. It’s important that these are unique to the customer and based on their individual shopping data. This way, the customer will think that they’re getting a personalised approach and will be more likely to use vouchers that are aimed directly at them. One business that does this well is Tesco. When they send out discounts to their 12 million active users there are over 6 million different variations, making them more relevant to the individual customer.

Not only is the quality of the communication important with plastic loyalty cards, but also the frequency of it. One of the reasons many consumers stop using their cards is because they feel forgotten about and are unsure of the benefits of the scheme. By keeping in regular communication with your customers, you can help them to see how rewarding the scheme is and what they could exchange their points for.

At Company Cards we can create plastic loyalty cards for businesses of all sizes. For further information on these or our other products, including plastic business cards, please explore the rest of the site or contact our team.

As the new term starts, plastic membership cards are good for students. Plastic ID cards with discounts will encourage them to visit you.

With the start of the new academic year just around the corner, it’s important that you start planning your marketing approach for the student population. With many of them moving into the area, it’s important that they’re aware of the different brands that are available and what you can offer them in terms of discounts and offers. Plastic membership cards are a great way of achieving this.

Students are always trying to get the most that they can from their limited budgets, so it’s important that they know the savings they can achieve. They’re likely to go where the best deals are and a membership card can help you to promote these to them. Once they’ve got their cards, you can offer them a range of incentives, including free drinks, percentage discounts or exclusive student-only events.

Plastic cards are much more durable than the alternatives, which makes them a great choice for students. At the start of the year, they’ll collect numerous different cards which will then all be stored in their wallets and purses. A plastic card will last much longer than a card one, which means they’ll be able to continue using it throughout the year rather than throwing it away.

With students having so many plastic membership cards, you need to make sure that yours stands out and is instantly recognisable. With plastic cards you can create a more unique and memorable impression with the use of strong colours, or the card can be cut into a particular shape. The membership card can also be personalised to provide the perception of a more valuable asset.

Students might have a limited budget, but they’re also happy to spend it on enjoying themselves. Therefore it’s important that you know exactly how to target your marketing specifically at this group. The membership card application forms will contain details of their emails and phone numbers, allowing you to send them information about the brand and any additional special offers. You can also use this information to connect with them via social-networking sites.

Company Cards can offer you a great range of solutions for attracting students, including plastic membership cards. To discuss your requirements in more detail, contact a member of our team.

Company Cards extend our growing range of plastic card products

We are proud to launch our new range of  550 micron plastic cards. This type of card is ideal for plastic business cards and membership cards as it still fairly ridged but not as bulky as the standard 760 micron. This is a great type of plastic card for anyone looking for a thinner card which can still have options such as signature panels and thermal printing. Call today for your free samples!

High definition surface printing of pre-made plastic cards

Our latest piece of equipment has now been installed. We can now offer high definition overprinting of proximity cards. Previously we could only thermal print plastic cards, now with the new machine we can offer superb high quality printing onto contactless, and smart cards.

As a cost effective alternative to the traditional plastic card, our 340 laminate board cards are a perfect solution for cards only requiring a short life span.